February 26, 2018

Interview With Peta Shulman, Founder Of Goodness Me Box

Incredibly inspiring.
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Last month I was gifted my first GoodnessMe Box. Needless to say, I’m now a monthly subscriber.

When you open the box, it’s essentially Christmas for the fitness junkie. Each month, GMB surprises you with 6-10 clean eats the world is going nuts about. Think the newest superfoods, wholefood bars to eat on the go, nut butters, kale chips, coconut oil, herbal teas, raw chocolates, natural protein powders or gluten-free cereals – and that’s just an idea of what you might get.

We want to gift you a GoodnessMe Box at our last Summer of Fit event happening this Tuesday 27/2 at 7:15pm. You can register for it here:

Now, enjoy a little interview with the GoodnessMe Box Founder and Wellness Guru, Peta Shulman. 


What inspired you to start GoodnessMe Box?

When I was 21, I was diagnosed with an autoimmune condition. I suffered with fatigue, headaches and body aches – and ended up on bed rest for three months. My immune system was completely shot, and my energy was non-existent.

I was desperate to feel better, so I started researching ways to manage my condition. I began learning about the healing power of wholefoods, and with my doctor’s guidance, I cleaned up my diet and made some other key lifestyle changes. I ditched artificial, processed foods, and focused on eating real, nourishing wholefoods, including lots of veggies, fruits, healthy wholegrains, and high-quality, lean proteins. I also boosted my gut health by eliminating inflammatory foods from my diet. Within in months my energy, mood, digestion and immune system began to improve.

While I was learning about health and nutrition, I became obsessed with finding and testing wholefood products. I discovered so many amazing ones, and knew I had to share them with others - if they helped me, they could help so many other people. 

The idea for a monthly subscription box blossomed in my mind. Between my personal experience and background as a publicist in the wellness space, I knew it had merit – so I went for it! I launched GoodnessMe Box eventually and it was the best thing I’ve done.

Dealing with so many different health foods and healthy companies, what is the #1 thing you have learnt along the way?

To continue to be guided by GoodnessMe Box philosophy, which is ‘food with integrity.’ We have sky-high standards, and the products that end up in our boxes have been rigorously researched and tested with the help of our team of health practitioners. Every single product is natural and GMO-free. We have a free eBook on our website called ‘How to Read Food Labels’ which is a reflection of our ‘Codes of Ethics Criteria’.

There are so many products on the market, and it’s our job to sift through them to bring our customers the absolute best. As a result, I’m so lucky to have worked with some truly amazing brands and companies over the years.

What are your personal ‘healthy rules to live by’?

My health is my number one priority – no matter how busy I might be. I’m a better person when I’m healthy and well-rested, so I have a few non-negotiables.

I try sleep for eight hours every single night. If I don’t get enough sleep, it affects my immune system and my ability to function properly throughout the day.

I eat a wholefood diet that’s free from artificial and processed ingredients. I aim to eat foods that are as close to their natural state as possible, so they energise and fuel my body, rather than leave me feeling sluggish. And as I’ve discovered with GoodnessMe Box, there are so many incredible healthy options on offer!

I also exercise 4-5 mornings per week. It sets me up for my day, and it gives me a boost of energy while grounding me. My body doesn’t respond well to high-intensity exercise (it gets inflamed), so I do circuit training, weights and lots of walking instead.

Lastly, I schedule in regular appointments with my doctor. I had a poor immune system for so long, and I never want to get to that point again, so we test for deficiencies and run general health checks.

What is your favourite superfood?

At the moment, maca. It’s a South American superfood that comes from the maca plant, and has an earthy, rich, slightly nutty flavour that I love. Taste aside, it has a string of health benefits.

It fills you up and releases energy slowly, so it keeps your energy steady all day – and stops you from getting ‘hangry!’ It’s high in antioxidants, which help to protect the skin from free radicals (like pollution), and leave it looking and feeling healthy and radiant. Maca is also brilliant for balancing hormones. 

I sprinkle a teaspoon of maca into smoothies, yoghurt or porridge, and sneak it into my raw sweets.

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What do you eat for breakfast?

Oh gosh, I go through phases! One week, I whip up porridge (Gloriously Free Oats) with banana and a drizzle of Mayver’s tahini every day, and in the next, I’m obsessed with the Clean Green Banana Smoothie from our Going Whole online wholefood eating program. Sometimes, I’ll have the banana muffin from the program (sensing a theme here?), which tastes exactly like banana bread and hits the spot. Today, I had a fried egg on buckwheat toast with avocado, spinach, and tomatoes – and upped my veggie intake for the day at the same time!

What's your No. 1 appliance that you recommend healthy cooks have in their kitchen?

Without a doubt: a blender. I’ve had my Omniblend for over six years, and I use it for absolutely everything.

I also use my simple ol’ grater all the time, to grate up carrots for my salad, or to grate cheese or zucchini for omelettes. Yum!

This is an odd one, but my sandwich machine is a lifesaver, too. It’s especially useful when you’re cooking for one – you can get really creative! I usually spray a bit of coconut oil on it and cook my veggies.

Are there trends in the health food world that you feel like are overrated?

We're not big on trends that promote anything in excess. Eating an abundance of 'healthy' or 'super' food for breakfast lunch and dinner won't help you lose that extra weight or doesn't mean it’s what your body needs. Going overboard or overindulging in a food group, or completely eliminating another may not be the answer to your health goals. Do your research and don't be afraid to ask questions from qualified health professionals. If it sounds too good to be true, it probably is! We always suggest to go back to eating beautiful, natural wholefoods. let your body do its thing and eat even the good stuff in moderation.

What do you think the top health trends will be in 2018?

It’s shaping up to be an exciting year in the health world! Some of the trends we’re seeing are:

‘Beauty foods’. Collagen is exploding on the scene right now, and for good reason. It’s not only a clean, easily digestible protein powder, but it’s also great for the gut, hair, nails, muscles, immune system, and skin. Collagen is what gives skin its elasticity, which is why it’s in so many anti-ageing products – so why not go straight to the source?

Moringa. This inflammation-fighter is making a splash on the wellness scene. It’s been used for centuries in India, China and Africa to heal inflammation, and boost protein, iron and vitamin A intake. It has a slightly sweet yet nutty flavour, and we’re seeing it popping up more and more in nutrition bars, protein powders, kombucha, healthy chips and even skincare.

Nut milk yoghurts. Once dairy substitutes for vegans and the lactose-intolerant, nut milks are now a staple. This year, more health brands are experimenting with nut-based yoghurts: think almond, coconut and even cashew yoghurt. They’re nutrient-dense, easy to digest, and creamy in texture, so they get a big tick of approval from me!

Sleep-inducing foods and teas. We all know how good we feel after a deep, restorative sleep. Health brands are catching on, and they’re helping consumers out by creating foods and teas that calm the body and mind and ultimately promote sleep.

Hemp. Hemp seeds were approved for human consumption in Australia last year, and the trend is taking off. The seeds are rich in protein, B vitamins, calcium, magnesium, omega-3 and -6, and help to improve energy, immunity and skin health. They’re also gluten-free. Hemp seeds can be eaten raw or toasted – for an easy fix, sprinkle some in yoghurt, salads or smoothies.

What is your vision for GMB?

Our vision is to make a profound difference to peoples’ health by changing their food choices. Through the discovery of healthy food and thought-provoking educational content, we want to build a global community that is excited about healthy eating.

I get emails every day from people explaining how incredible they feel after transitioning to a wholefood lifestyle thanks to GoodnessMe Box, and that is my main motivation.



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